Big Hairy Audacious Goal. That sounds scary. What is it? A Big Hairy Audacious Goal (BHAG) is a business term coined by authors and business experts James Collins and Jerry Porras back in 1994. Wikipedia explains it fairly simply as a medium-long term goal which is likely to be externally questionable, but not internally regarded as impossible. It should have a clear finish line. At an individual level a BHAG can be something like running a marathon, going from obese to a healthy weight, or completing a difficult course of study.
I ran my first half and full marathons last year but my initial commitment was to start a dedicated training program because I thought it was highly unlikely that my body would handle the strain of all of the running. I didn't commit to that BHAG until I had done enough training to believe that it was a true possibility to finish and finish within the time constraints of the race.
The lesson here is that something important needs to happen to make the transition from dream to goal. We need to believe that our dream is possible regardless of what everyone else thinks.
How can we come to believe that our dream is possible?
In her Martha Stewart Living article Andrea Bartz writes, "No matter how big or small your goals, fear can hold you back in ways you don't even realize." Fear is the biggest hurdle to overcome when beginning to believe in the possibility of our dreams. I was afraid that my knees wouldn't hold out through marathon training. I was afraid of what people would think if I couldn't follow through on finishing. I was afraid of running so slowly that I wouldn't finish before the race closed. How did I get from sitting at my kitchen table talking to a friend about training to actually lacing up and beginning the training? That friend believed I could do it so I had the courage to start. Successfully completing a portion of the training gave me the courage to register for the race and to go on and finish well before the races closed.
The keys to my success were encouragement from just one person, finding a plan, and sticking to it. Bartz writes, " Your brain won't allow your feet to move until it knows where you're going." Finding a training plan allowed me to move forward to the point where I could set a crazy goal and ultimately reach that goal which I initially regarded as impossible.
The trick to finding the courage to set those Big Hairy Audacious Goals is to gather enough information to make ourselves feel comfortable enough to overcome our fear and move forward.
I have some dreams I'd like to turn into goals so my next step is to gather some information. I'd like to write a book, have my own yoga studio/cafe, and I would like to travel teaching yoga and encouraging people to create a rich life. The way to completing a marathon was written down for me in a training plan. All I had to do was complete the runs and have faith that my training would see me through. These dreams are a little more challenging because I do not yet see the path. That's what the research is for.
What are your dreams that you'd like to turn into Big Hairy Audacious Goals?
More reading:
http://en.wikipedia.org/wiki/Big_Hairy_Audacious_Goal
http://www.andreabartz.com/wp-content/uploads/2011/03/fear.pdf
http://www.thedailydetails.com/2011/07/running-2011-konigsschlosser-romantik.html
http://www.thedailydetails.com/2011/04/running-prague-half-marathon-2011.html

A corollary- you not only need 1 BHAG- you need more. Because if you are diligent, you will achieve your BHAG. And, without a second and third one, you'll be like the dog that captured the car... Now what?
ReplyDelete(Yes, I've had this problem. More than once...)
I agree! If we are caught without goals then we spend our time fighting the fires of everyday life and don't really ever make it anywhere. I've had that problem too.
DeleteLove the BHAG, Kim! Great post! If you ever want help with that book, I'm happy to talk to you about it!
ReplyDeleteLaura (aka Marcie Brock)
Thanks Laura! I just checked out your blog and I definitely need to check to make sure I'm reachable and I'll spend some more time on your blog as I do my research. In my research phase for my book I'm going to be exploring the options of traditional publishing, self-publishing, and e-book publishing. There are so many options available!
DeleteI agree with Roy, you need a couple of BHAG's so when you've completed one you're ready to tackle the next - there's nothing like achieving something then getting that, "what now?" feeling - it's almost as bad as the fear of taking the first step...
ReplyDeleteCongrats on your marathons, what an achievement! And good luck with your book!
I appreciate the congratulations and encouragement! Often as a result of my military family lifestyle my "what now?" includes getting ready to move or settling in rather than moving on to the next goal. All the more important to have those goals lined up, researched, and ready to go.
DeleteInteresting. Perhaps a BHAG is more achievable than a small goal since it will require real focus and drive. Def something to think about.
ReplyDeleteI've found that the crazier the goals are the more support I get from people thus making it easier to complete the goals. My husband and daughter did not begrudge the time I spent training for the marathons or the time spent in the gym for Jamie Eason's 12-Week Live Fit Challenge. They also worked out the schedule so I could complete my certifications to teach fitness classes.
DeleteI was shocked by the number of people that followed my progress on the blog and offered support. External encouragement on top of internal focus and drive is a magic combination.
Community support is invaluable, even if it is just your immediate family or best buddy.
ReplyDeleteI like the specific identification of the exact jump from dream to goal. It's not a simple transition, and if not made with the right momentum, there's always that tiny rollback door open.
Great post.
Dee
I agree! I trained for my marathons alone, but so many people have a training partner or running group that can offer encouragement. No matter what our goals, we all have to find encouragement and support from somewhere to help fill in the gap when our courage fails us.
DeleteI think with some practice we can start to recognize our dreams. Sometimes a dream can come in the form of a passing thought or a prick of envy and if we're not paying attention it can pass us by.
I have so many big hairy goals right now, and some days I just choke - OVERLOAD! Thanks for the encouragement!
ReplyDeleteSure thing Claudia. It's hard when so many things beg for our attention. Good for you for being ambitious but don't forget to breathe! Good luck with your goals!
DeleteI need to revisit BHAG setting. So much has changed in my life recently that I could do with a bit of direction. Thanks for the reminder. :)
ReplyDeleteSure thing! I'm amazed at what happens when we go ahead and set some goals. Just today I got asked to teach another class at the gym thus increasing my teaching experience, and I made a lunch date to discuss learning more about taking my love of cooking to the next level. Hello yoga studio/cafe!
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