Wednesday, March 21, 2012

Marchesa Sample Bag = Delighted Customer





In business school I learned that it's important to delight your customer but as a customer I'm not delighted very often.  More often than not I'm disappointed.

I love Lucky Brand Jeans but it is almost impossible to order their products online because the sizing varies wildly.  When I was in the States over Christmas I tried on two pairs of the same jeans.  Same size and everything.  One was smaller than the other.  When you're 5'3" an extra half inch in length makes a huge difference.  That was disappointing.

I love Lululemon for their athletic wear and Sephora for their beauty products but they don't ship to APO addresses.  That is disappointing.

So, since I can't order from Sephora when I live overseas I shop at beauty.com.  My last purchase was pretty big because my beauty conscious friend guilted me into a new skin care routine.  She couldn't believe that at 36 years old I'm not using serums, moisturizers (beyond sunscreen), and eye cream.  I started at Christmas and I can actually tell a difference in my skin so I guess I'm hooked.

With my big purchase I got a Marchesa bag full of decent size samples for hair, face, and body and I was delighted.  The bag is pretty and the samples are actually usable.  It's not just a bunch of stinky perfume that I'll never wear.  Yesterday when I ran out of my serum I pulled out a tube from my bag and it will probably last a couple of weeks if not longer.  There is shampoo and eyeliner and even fashion tape.  My only complaint is that the bad doesn't have a handle.  It is so pretty I would use it as an evening bag.  It is too pretty to just sit around.

If you like the idea of getting a pretty container full of fun samples you can get a sample-filled train case with any $100 purchase at beauty.com right now.  No, they're not paying me to say this.  This is just good word-of-mouth advertising which is what happens when you delight your customers.

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