In business school I learned that it's important to delight your customer but as a customer I'm not delighted very often. More often than not I'm disappointed.
I love Lucky Brand Jeans but it is almost impossible to order their products online because the sizing varies wildly. When I was in the States over Christmas I tried on two pairs of the same jeans. Same size and everything. One was smaller than the other. When you're 5'3" an extra half inch in length makes a huge difference. That was disappointing.
I love Lululemon for their athletic wear and Sephora for their beauty products but they don't ship to APO addresses. That is disappointing.
So, since I can't order from Sephora when I live overseas I shop at beauty.com. My last purchase was pretty big because my beauty conscious friend guilted me into a new skin care routine. She couldn't believe that at 36 years old I'm not using serums, moisturizers (beyond sunscreen), and eye cream. I started at Christmas and I can actually tell a difference in my skin so I guess I'm hooked.
With my big purchase I got a Marchesa bag full of decent size samples for hair, face, and body and I was delighted. The bag is pretty and the samples are actually usable. It's not just a bunch of stinky perfume that I'll never wear. Yesterday when I ran out of my serum I pulled out a tube from my bag and it will probably last a couple of weeks if not longer. There is shampoo and eyeliner and even fashion tape. My only complaint is that the bad doesn't have a handle. It is so pretty I would use it as an evening bag. It is too pretty to just sit around.
If you like the idea of getting a pretty container full of fun samples you can get a sample-filled train case with any $100 purchase at beauty.com right now. No, they're not paying me to say this. This is just good word-of-mouth advertising which is what happens when you delight your customers.

